Yeti^® was founded in 2006 by brothers Roy and Ryan Seiders with a simple goal — to create outdoor gear people could truly rely on. Frustration with ordinary coolers that failed in demanding environments and extreme temperatures led to the creation of the legendary Tundra^® coolers, which set a new standard for durability and long-lasting ice retention.

Over time, the Yeti^® portfolio expanded to include insulated drinkware, backpacks, bags, cargo boxes, folding chairs, and additional outdoor equipment. Across the entire product range, the brand emphasizes rugged durability, practical functionality, and long-term reliability. Yeti^® products are designed for anglers, hunters, travelers, campers, and outdoor enthusiasts who demand dependable gear in challenging conditions.

Thanks to robust construction, premium materials, and thoughtfully engineered details, Yeti^® products are built to withstand intensive everyday use and harsh environments. The brand has earned a loyal global following among users who expect reliable performance everywhere from remote wilderness expeditions to everyday weekend adventures.