UYN is a brand of the Italian company Trerè Innovation, whose roots date back to the 1950s. The name UYN is an acronym for the phrase Unleash Your Nature and is pronounced as U-win – meaning "you win."

The company has its own research center, AREAS (Academy for Research and Engineering in Apparel & Sport), located in Asola, Italy. Covering an area of more than 3,500 m², it tests materials and finished products under extreme conditions using climate chambers, robotic simulators, and specialized measuring equipment.

Innovation is a key element of the brand. This includes seamless constructions, advanced knitting techniques, efficient ventilation, and precise thermoregulation. A significant example is the Self Layer collection, whose products are made from a single piece of fabric. This reduces material waste and the energy demands of production.

UYN prioritizes natural and sustainable materials. Instead of conventional synthetic fibers like polyester, it utilizes eucalyptus and linen fibers or other ecological raw materials. It also places a strong emphasis on recycling and eco-friendliness.

UYN clothing combines functionality and style. It is designed for amateur and professional athletes, including national team representatives. The range includes a wide array of products: base layer underwear, socks, footwear, shirts, jackets, clothing for running, cycling, outdoor and winter sports, as well as lifestyle collections for everyday wear.

If you are looking for technically advanced clothing with a focus on comfort, breathability, thermal comfort, and quick drying, UYN is an ideal choice. The brand also appeals to those who prefer sustainability and a responsible approach to production. The result is a premium alternative to traditional sports brands – innovative, original, and with a clear ecological impact.