A Heritage of Quality

Founded in 1990 in La Chapelle-Rousselin, France, Rouchette began as a trusted maker of dependable work footwear. By 1997, the brand expanded into new segments and started distributing its products to garden centers.

A major step forward came in 2011–2012 with the introduction of sustainable innovations, including the PEIPS line made from recycled rubber and the patented CLEAN sole technology. In 2014, following a family leadership transition, the company embraced a new strategy—broadening its product portfolio and adopting a modern design approach. Today, Rouchette also specializes in hunting, marine, and urban styles.

In late 2023, Rouchette acquired the British brand Evercreatures from its parent company, Astbury Collections. Known for its vibrant and playful designs, Evercreatures produces its own unique range of boots.

Innovative Collections and Sustainable Technologies

Each Rouchette collection integrates distinctive innovations. For example, the CLEAN sole features a self-cleaning wave-pattern layer that enhances grip while reducing weight.

The PEIPS range, crafted from recycled rubber, paved the way for the KOSMIK series—featuring soles made from recycled algae. The ORIGIN lifestyle collection combines elegant, nature-inspired designs with a sustainability mission: for every pair sold, a tree is planted in partnership with Reforest’Action.

Corporate responsibility is woven into Rouchette’s values. Through its collaboration with the charity Rêves, one euro from every pair in the namesake line goes toward making the dreams of seriously ill children come true. The company also commits to fair production practices, transparent pricing, and environmental stewardship.

The Rouchette range includes garden and everyday footwear (such as clogs, garden shoes, and wellington boots), marine shoes including specialized Skipper and Admiral models for rough seas, safety and work footwear, as well as children’s shoes.

Looking Ahead

Today, Rouchette continues to innovate and expand while placing strong emphasis on sustainability. With ambitions to strengthen its position in both the UK and continental Europe, the company blends family heritage with modern technology and eco-conscious strategy. Its products are trusted by professionals and passionate gardeners alike who value top quality with a positive environmental impact.